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About Our Store

With interior surfaces, all customers want the best quality and design that works within their budget. We strive to keep up with our progressive industry to meet those needs while providing friendly service.

Florence is a small and quaint town on the beautiful Oregon Coast; there are no large box stores within 50 miles. Because of this we greatly appreciate the many people who walk through our doors expressing that they wish to "shop locally." We do our best to reward that loyalty with professional advice on products that meet our customers budgetary and design needs. Our customers shop with us because they receive focused personal attention from the moment they walk through our door. Many are pleasantly surprised at the wide selection of products we offer. We offer the widest selection of tile in Florence. Our beautiful showroom gives our staff the best opportunity to direct our customers to compare and combine colors, textures, and types of surfaces for their home.

We entered the flooring industry back in 1988 in Santa Rosa, California. The name, Black Diamond Flooring, was started while we operated in Fort Collins, Colorado. The double black diamonds of our logo have long denoted expert ski slopes, so we thought it appropriately conveyed expert installations while we lived on the eastern slope of the Rocky Mountains. In January 2001 we moved to Florence, Oregon. 

As installers, we have had the privilege of leading teams in several volunteer projects including disaster relief work after Hurricane Katrina in Louisiana in 2005. Coincidentally, we were scheduled to have our grand opening when we were called to Louisiana. Needless to say we opened the store when we returned. 

Our Staff:
  • Robert - Flooring Manager and estimator. 29 years in the flooring industry.
  • Crystal - Special project designer. Worked as an artist and muralist in the San Francisco Bay Area. She has an innate ability to understand the recipe of colors that work together on custom design projects. Her experience in flooring began in 1996.
  • Judy - Customer service, designer, and window expert. Judy has both formal education and hands-on experience in both interior design and landscaping. She is known in Florence for her friendly service and ability to connect with the customer's that seek her advice and help.
  • Nicki - Correspondence and compliance. As a former hospital administrator, Nicki knows how to relate to the variety of people and companies that communicate with Black Diamond Flooring. We strive to provide hassle free service for each customer, but if an issue arises, Nicki is the person who gives it the personal and professional attention needed.
  • Erica - enjoys the industry and helping customers seek the right design for their project needs.

We appreciate the charitable community that we are part of. As a store, we have participated in a variety of charities including the University of Oregon, disaster relief efforts, St. Jude’s Children, and Habitat for Humanity.  

We are at the corner of Highway 101 and 20th St. across from Dutch Bros. Coffee.

We proudly serve the communities of Florence, Eugene, Yachats, Waldport, Mapleton, Newport, Reedsport, Coos Bay, and North Bend. For this area and climate, we recommend waterproof planking, engineered wood flooring, and Life Happens carpet.


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